Powering Tomorrow Campaign

Theory of Change

The Powering Tomorrow campaign is rooted in the belief that empowered communities, armed with accurate information, are the key to combating climate misinformation and accelerating the transition to a sustainable, climate-friendly future. As misinformation spreads rapidly, particularly on social media, our campaign puts the tools and knowledge directly in the hands of individuals and local activists to identify, counter, and debunk false narratives in real-time. This grassroots effort ensures communities drive the fight for truth, fostering trust and momentum for the climate transition.

Theory of Change

If communities are equipped with real-time tools and accurate information to challenge climate misinformation, and if they actively share these facts on social media and within their networks, then public discourse will shift toward truth and transparency. This will reduce the impact of well-funded disinformation campaigns, build public support for clean technologies, and accelerate the adoption of climate solutions, fostering a rapid transition to a diverse climate economy.

By engaging communities directly and transparently, we ensure that people become informed advocates of climate progress—not passive consumers of information or tools shaped by industry interests. This approach builds grassroots resilience to misinformation and enables faster policy adoption and project implementation.

Guiding Principles

Our guiding principles ensure that Powering Tomorrow remains credible, community-driven, and independent. These values help us to maintain trust with the public and partners:

Transparency
Independence from Industry Influence
Community-Centered Action
Real-Time Responsiveness
Collaboration, Not Polarization
Accountability
Impact Goals
Counter Misinformation in Real-Time: Ensure communities have the tools and resources to challenge false narratives quickly and effectively.
Shift Public Discourse toward Climate Solutions: Foster a climate-positive narrative that builds community-driven momentum for clean technologies, nature-positive development, and sustainable policies.
Accelerate the Climate Transition: Support public engagement in state and local efforts to advance workforce development,  innovation, and adoption of renewable energy, energy efficiency, and clean transportation solutions.
Build Trust and Credibility: Maintain trust with stakeholders by staying independent, transparent, and rooted in scientific facts. Through the Powering Tomorrow campaign, we aim to harness the power of communities to combat misinformation, advocate for truth, and accelerate the transition to a just and equitable clean energy future and diverse climate economy. The climate transition will only succeed if driven by informed, engaged citizens—not disinformation campaigns or special interests. With these guiding principles and a commitment to transparency and independence, we will ensure our campaign remains rooted in public trust and shared progress.
Powering Tomorrow Campaign
Why Join
Tired of all the misinformation being spread about the solutions needed to fight climate change? Want to fight back? Join the Powering Tomorrow campaign and become a crucial part of the fight against climate misinformation! As an ACTivate member, you’ll receive real-time alerts about misinformation being spread in your area, empowering you with the tools to actively combat false narratives on social media and beyond.

Learn about legislation at the state level and how you can make your voice heard. You’ll also gain access to our quarterly newsletter, packed with the latest insights, valuable articles, and updates on climate action. By joining, you’ll be part of an important conversation that shapes public understanding and drives the transition to a clean energy future. We can’t do this alone. Together, we can ensure that facts—not fear—lead the way!
Register